She has worked around the world, including four years in Commercial Marketing for Coca-Cola South Pacific based in Sydney, Australia, and later as an internal Global Center across all business units. And as President, her business unit beat all goals for value generation and share growth.Īcross her career, Katie has assembled a powerful business network and deep global experience. Under her marketing leadership, Coca-Cola won multiple Lions, Pencils, Effies, Clios, and an Emmy, reenergizing legacy brands and building new ones. Katie is also a Senior Advisor at Guggenheim Securities, working on opportunity identification and workforce development.Ī longtime marketing, strategy, and general management leader at Coca-Cola, Katie worked in various roles of increasing responsibility, eventually becoming the Chief Marketing Officer, North America, and then the President, North America Brands. She’s a digital pioneer, focused on delivering custom solutions to build brands, embrace globalization and accelerate results. As the Founder of Bayne Advisors, a strategic consulting and advising firm, Katie partners with client companies to solve complex challenges that impede progress. Katie Bayne is a strategic business advisor who blends marketing ingenuity with business transformation experience to help clients thrive in a global marketplace. She graduated from the University of Maryland. She also serves on the corporate boards for Primerica and Grainger. She joined Coca-Cola in 1996 and held various roles in brand management and field operations.īea serves on various community-focused boards including The Coca-Cola Foundation. Previously, Bea served as Chief Marketing Officer, Coca-Cola North America and developed some of the company’s most historic relationships, including American Idol and NASCAR. She developed and led progress against global sustainability commitments, focusing on water stewardship and women’s economic empowerment. Since 2011, Bea served as the company’s first Chief Sustainability Officer. She also leads strategy and operations for the company’s Retail, Licensing and Attractions portfolio. Today's announcement is further testament that South Carolina's business-friendly climate is perfect for businesses to succeed” said Secretary of Commerce Bobby Hitt.Beatriz “Bea” Perez is Senior Vice President & Chief Communications, Sustainability and Strategic Partnerships Officer for The Coca-Cola Company.īea manages a diverse portfolio of work supporting brands, communities, consumers and partners worldwide.
"The Palmetto State continues to build on its success in the manufacturing sector, and BASF Corporation’s decision to expand in our state will provide yet another boost. The company uses a refinery process to recycle spent catalysts and produce solutions that are used to manufacture herbicides, plastics, pharmaceuticals, auto-emission catalysts and fertilizers. The Oconee County site is a specialty chemical catalyst manufacturing operation. We offer among the highest starting pay in the area, and we look forward to hiring new members to our BASF team,” BASF Corporation Site Director Elba Lizardi said. "As we expand our capacity to recycle and refine spent catalysts, BASF Corporation in Seneca is proud to further invest in South Carolina and in the Oconee area. Located at 554 Engelhard Drive, the expansion is expected to be completed by mid-2022 and will increase BASF’s capacity to meet growing demand. The project will create 50 new jobs in Oconee County.
Advanced Manufacturing Key to Richmond’s Continued Economic GrowthīASF Corporation, a leading supplier of environmental and process catalysts, plans to expand operations in Seneca, South Carolina.35th Annual Corporate Survey: Effects of Global Pandemic Reflected in Executives’ Site and Facility Plans.17th Annual Consultants Survey: Consultants Are Optimistic About the Year Ahead.
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